What do the new Ofcom proposals mean for social media marketing? We ask some social media experts

This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will […]

How do we use the internet and mobile devices in 2014?

Ofcom today published The Communications Market Report 2014 in the UK.

There are lots of interesting stats within, across telecoms, audio-visual industries, post and of course the internet.

No doubt we’ll be covering the report fairly heavily, but I thought I’d start by rounding up the bits that caught my eye.

How is device use changing? How are people accessing media? How much are advertisers spending and on what?

Tablets are helping to drive more older people online: stats

The number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year.

One major reason for this is an increase in the use of tablet computers by older people aged 65-74. In just one year, the number of older people using tablets has increased from 5% in 2012 to 17% in 2013.

These findings come from the latest Ofcom Adults’ Media Use and Attitudes Report 2014 in which 2,674 adults aged 16 and above were surveyed.

As the internet becomes a more accessible place thanks to easier to use and faster connecting devices coupled with an increased awareness and education, the online population of people over the age of 65 has increased. 

The proportion of people aged over 65 that are accessing the internet reached 42% in 2013, a 9% rise from 33% in 2012. This has helped to drive overall internet use up from 79% of all adults in 2012 to 83% in 2013.

The majority of services that people from every age group need to use are now as easy to access online as they were offline. The convenience of efficient and easily accessible online services is hugely valuable in improving the quality of life for those that may struggle to access them on the high street.

OFCOM reveals UK digital advertising trends: stats

In 2012, 36% of advertising spend in the UK was on digital. This is up from 19% in 2007.

This statistic comes from OFCOM’s 2013 International Communications Market Report, revealed today. 

The UK also spends a higher share of its advertising budget on digital than the rest of the world.

Five surprising digital data nuggets from the UK

Our Internet Statistics Compendium has seen another bumper update this month, collecting the best freely available data from across the digital spectrum across our easy-to-explore ISC documents.

Perhaps the biggest news on the digital media front in August was the release of the hugely comprehensive Communications Market Report 2013 from Ofcom. 

We look at a good proportion of the report in our latest update, but I wanted to collect several of the findings here – some of which may be surprising, even to those with the keenest eyes on the UK’s digital scene.