Offerpal Media

Tapjoy opens up mobile ad buying marketplace

Thanks in large part to the popularity of the freemium business model amongst mobile app developers, mobile ad platform Tapjoy has built an advertising network that reaches some 70m active users each month.

Now it’s hoping to really cash in on that audience by opening up its ad buying marketplace to all advertisers.

Can you make more money by adding CPA to your revenue mix?

Three letters many of the online publishers I know love to hate: CPA.

The reason is simple: with CPA deals, the publisher only gets paid when
the advertiser makes money. Although in theory there shouldn’t be
anything wrong with this (we’d all like to believe that our properties
deliver ROI for our advertisers), the reality is that most publishers
don’t feel comfortable with the risk.