offers

Facebook to charge brands for Offers

The famed economist Milton Friedman once explained that there’s no such thing as a free lunch. But for brand marketers using social media to reach consumers, it seemed like Friedman’s rule was a thing of the past.

That’s because many of the world’s most popular social platforms offered a plethora of marketing tools for the princely sum of, well, nothing.

Do successful online offers break a cardinal direct mail rule?

choiceChoice: online, more is better. Or so discovered the head of digital marketing for a major consumer publishing megabrand (who sadly cannot be identified). This flies in the face of one of the cardinal Rules of Direct Mail: one offer, one call-to-action.

Our publisher has been working on online offers, both on the site, in search and in email, to boost the print subscriber base of a wide variety of magazines. Time after time, the more choices offered to consumers for subscribing, the higher the conversion rate.