Google’s desire to put a dent in one of Microsoft’s biggest cash cows,
Microsoft Office, is no secret. Since introducing a paid version of
Google Apps designed for enterprise consumption in 2007, Google has
aggressively promoted its cloud-based solution as an alternative to
Last year, it even did something that wasn’t very Google-like: it
purchased billboard space in New York, San Francisco, Chicago and
Boston urging businesses to “Go Google“.