Office Depot

Guest checkout test: which of these 25 US retailers force users to register?

One of the biggest barriers for customers about to use a checkout is forcing them to register their details first.

Presenting them with page after page of forms in which they need to fill out the most unnecessary of personal details is a quick way to send your customers to the exit, leaving many abandoned baskets and lowering your conversion.

Earlier today I looked at 30 UK retailers and which ones force their customers to register, now it’s time to turn our attention to the USA.

10 excellent ecommerce product pages

In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common.

We previously looked in detail at the kind of tools retailers should consider including to help boost their conversion rates, including product videos, large images and user reviews.

And in this post I’ve tracked down 10 retailers that have excellent product pages for one reason or another. None of them is perfect, however each has several features that make them examples you can learn from.