office national statistics

Online sales were worth £164bn in 2012, equal to 6% of business turnover

PR and marketing are the most common reasons that UK businesses use social media, according to statistics released by the ONS.

The new Ecommerce and ICT Activity Report, which includes annual data from 2012, also shows that website sales totalled £164bn, representing 6% of total UK business turnover in 2012.

Looking at the use of social, the data shows that a third of companies (33%) that use social do so to develop the business’ image or to market products. 

A further 23% use social to respond to customer opinions, reviews or questions, while 12% use it to involve customers in the development or innovation of goods or services.