offline

Five tools to take real-time offline

It’s fitting that today is No Email Day since we all had a bit of practice after Monday’s Gmail outages and yesterday’s brief Facebook blip.  Several audible gasps were heard throughout Econsultancy’s offices and it serves as a reminder that today’s marketing and digital media culture is obsessed with being ‘always on.’ 

I was happy to keep plugging away in the browser on my email pitching for Econsultancy’s latest best practice guide because I have installed Gmail Offline, but how many people are aware of its Chrome extension? This got me thinking of the other tricks and tools I use when not connected to stay productive.

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New research: Cross-Channel Marketing Survey now live

In partnership with Responsys, Econsultancy has launched some new research for 2012, the Cross-Channel Marketing Survey, which looks at the cross-section of different online and offline channels, including integration with email, display advertising, mobile, plus much more. 

The research aims to benchmark trends within the market, and the launch of this brand-new survey reflects the growing necessity for companies to take an integrated approach to marketing and remove the organisational barriers that are holding them back.