ogilvy

Four tips to help boost brand advocacy on social media

Once of the choice sound bites from a recent marketing conference stated that the emergence of social media “has made customer service a spectator sport.”

This is good news for the voyeurs among us, but it is obviously a headache for brands struggling to maintain their reputation and deal with complaints across an ever-increasing number of marketing channels.

And while keeping customers happy is a big challenge in itself, turning them into brand advocates that want to sing your praises is another problem entirely.

A new report from Social@Ogilvy shows that 15% of all brand mentions on social are advocacy mentions where the person expressed some positive comments about the brand.

cannes-lions

Cannes Lions day three: be sincere and embrace change

We hit the ground running on the third day of Cannes Lions and, though we’re sick of hearing it, everyone is talking about content.

Real, sincere and personalized content that may change the way marketers work and how brands are precieved.

Jeremy Katz, Olgivy & Mather’s Worldwide Editorial Director, gave us his top five takeaways from day three for those of us glued to Twitter to find out the latest from the south of France.

cannes-lions

Cannes Lions day one: change the world…but make it fast

Cannes Lions, the most prestigious international creative communications awards festival, kicked off this week showcasing more than 34,000 entries from around the world.

Major brands and agencies battle it out each year in June to win one of the highly-coveted Lion trophies presented at four award ceremonies throughout the week.

The Social@Ogilvy team is on the ground at Cannes, gathering insight into what some of the key messages are during this seven day festival.

Here are four insights from day one highlighting what some of the top minds in the advertising and marketing worlds are thinking about in 2013.

How Ford and Whole Foods manage social communities

I spent a number of years as a social media manager – first for PayPal, then giffgaff and, most recently, I was the corporate community manager for the BBC. I feel a strong affinity to those behind the brand handle after being through the wars myself. It’s not uncommon to spend sleepless nights at a keyboard, or take a night bus home so you can stay above ground to tweet during an issue ,or be attached to your phone on your only vacation in months. This is the current state of our community directors and their staff.

It was great to see Ogilvy feature three social community managers on their recent panel, The Rise of the New Community Manager, as part of Social Media Week. The panelists included Karen Untereker, U.S. Manager, Social Media at Ford Motor Company, Ariel Norwood, Online and Social Media Team Leader, Northeast Region, Whole Foods Market and Vanessa Wojtusiak, Head of Social Marketing, iHeartRadio and was moderated by Rachel Caggiano, Senior Vice President, Social@Ogilvy.