The Gulf of Mexico oil spill that has oil giant BP scrambling to save
its brand — and possibly its entire business — has been juicy fodder
for those involved in PR and marketing. Of particular interest: how the
company is responding to the onslaught online.
From crisis communications experts to social media gurus, just about
everyone has suggestions for BP. But what about BP’s internet strategy
overall? I decided it was worth a high-level look at the company’s
efforts to stem the tide of online criticism.