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Google and Yahoo confirm that lead generation has hit the big time

As a general rule in digital, it seems that when Google and Yahoo get involved in something it is a pretty good sign that it is important.

After many years of skirting around the fringes of performance marketing, recent product launches from these two online advertising behemoths leave no doubt that Online lead generation is finally ready to step out of the shadows and into the limelight.

Is Google selling leads in the UK?

Every so often a simple Google search reveals a hint at a new Google initiative.

In recent months we’ve seen various different types of ad extension formats and it seems that selling leads rather than clicks could be the next big push in Google’s continuing search for revenue streams away from the simple click.

Peter Bell from Fuse Lead Marketing (@fuselead) recently alerted me to an interesting discovery which seems to have appeared over the last few weeks in the UK.

If you are signed into one of Google’s services (LeadPoint uses Google for email) you might stumble across a new type of ad extension in the top ranked ads – namely a way for the advertiser to capture your contact information and permission to contact you without clicking through.

Are digital marketing shows a waste of time?

We all attend in droves but in 2012 is there still a need for the big generalist digital marketing shows?

Is the industry ready to say goodbye to these shows that helped put digital on the map and usher in a new wave of more niche and focused shows that embrace the latest developments within digital marketing?

20 lead generation tips: part two

I was recently invited to speak on a panel about lead generation which
covered everything from the state of the current market, the issues faced by
lead buyers and sellers and a sneak peak into what the future holds for the
fledgling UK industry.

As part of the panel we were tasked to come up with a series of lead
generation tips for the audience and myself, Andy Purbrick from Dennis
Publishing and Sean Sewell from Performance Horizon Group put our heads
together to come up with a top 20.

Last week we covered the first 10 lead generation tips, and this week we bring you tips 11 to 20.