No brand social media team will be able to avoid the Olympics over the coming weeks.
But if you’re in a last-minute panic, some tips I learned at the coalface in 2012 might be of help.
Ahead of the opening ceremony this Friday, Olympic excitement is building.
So, how are the biggest ads faring online?
The Olympic Games and million-dollar marketing campaigns go hand in hand.
Official sponsors like Coca-Cola and McDonald’s pay mega bucks for the privilege of plastering their logos all over athletes and official Olympics merchandise.
Cadbury UK certainly made a splash when it showed up as one of the early adopters of Google Plus.
Despite its near immediate success on the platform (the brand gained 1.2m followers in a matter of months) many others have been slow to get on board with the not-so-new social network.
I wanted to share with you how Cadbury has used the platform to take its content marketing strategy to the next level.