PepsiCo Europe Director of Digital Product and Experience Mia Sorgi discusses her role, including experience design across digital touchpoints, innovation in digital ordering and trends such as retail media and Just Walk Out.
The global duty-free and travel retail market was valued at $74.9 billion in 2017, and projected to reach $153.7 billion by 2025, fuelled by the wider growth of the travel and tourism industry.
Vietnam, with a population just shy of 100 million, is one of the largest countries in Asia and one of the most attractive markets for growing global brands.
It’s been suggested that the average person sees anything between 500 and a mammoth 4,000 brand messages per day. From a marketing perspective – that’s a hell of a lot of noise to cut through.
Improving the customer experience continues to be a top priority for brand marketers.
In our most recent Digital Intelligence Briefing, our survey of more than 2,800 company marketers revealed that ‘optimizing the customer experience’ remains the top choice for the single most exciting opportunity in 2018.
But how are brand marketers executing this strategy? What exactly are they doing to optimize their customer experience?
While marketers have been discussing experience-driven commerce for several years, recent acquisitions of ecommerce platforms by the major marketing clouds have led to increased interest in the topic.
News headlines in 2018 have been full of woe for UK high street retailers.
A few days ago, House of Fraser became the latest high street name to seek a Company Voluntary Arrangement (CVA), a type of insolvency process which will see 31 of its stores closed and some 6,000 jobs cut in a bid to save the struggling business.
Accent Group, which operates 445 stores across nine different retail brands in Australia has recent and wide-ranging experience of digital transformation.
Mark Teperson, Chief Digital Officer of Accent Group shared many details of their journey in a recent interview with Econsultancy and revealed the challenges the group encountered along the way.
Digital has forever changed the retail customer experience.
Heightened consumer expectations have increased the pressure for brands to adapt to remain competitive, in an already hyper-competitive environment.
According to Criteo’s recently released Global Commerce Review for Q4 2017, retailers in North America who have both a mobile website and a mobile app generated 67% of their sales from mobile devices. But the mobile web and mobile apps aren’t created equal.
That’s because when it comes to their productivity, Criteo found that mobile apps converted at three times the clip of mobile websites and were responsible for well over half (66%) of all sales derived from mobile devices.