Search engine optimisation for supermarkets is a tricky animal. Unlike many other online retailers, it isn’t really a case of identifying target terms and then optimising pages and building supporting content around those desired topics.
Not many people will search for ‘apples’ or ‘bread’ and then end up doing their shopping at the supermarket which comes out on top.
Lots of the more traditional methods of SEO tend to fall down, while other strategies which are only just starting to permeate the rest of the retail market have accelerated their way up the food chain to being fully embraced by some of the biggest supermarket brands.
With the help of Ruth Attwood, Advanced Search Consultant at 4Ps Marketing, I’ve been looking at supermarkets and SEO, with a particular focus on Morrisons.