Before we begin to understand what ‘off-page SEO’ means and the various methods that relate to it, let’s have a quick recap at what ‘on-page SEO’ means.
On-page SEO (or on-site SEO) refers to all the elements on your web page that you can control in order to make it visible to search engines.
For instance: internal linking, using a clear navigation with a naturally flowing hierarchy, search engine friendly URLs that have relevancy to the content, fast loading pages, submitting regularly updated XML sitemaps or remembering to tag your images and videos properly.
On-page SEO can be considered a technical job, although there’s nothing particularly complicated to learn if you want to carry out the basic techniques of good SEO. It’s about adopting a routine or having a checklist in place that ensures you remember the tasks that benefit your page’s visibility.
Off-page SEO requires a different discipline or skillset from the above, but the desired outcome remains the same.