on-page SEO

What is off-page SEO and how can you use it?

Before we begin to understand what ‘off-page SEO’ means and the various methods that relate to it, let’s have a quick recap at what ‘on-page SEO’ means.

On-page SEO (or on-site SEO) refers to all the elements on your web page that you can control in order to make it visible to search engines. 

For instance: internal linking, using a clear navigation with a naturally flowing hierarchy, search engine friendly URLs that have relevancy to the content, fast loading pages, submitting regularly updated XML sitemaps or remembering to tag your images and videos properly. 

On-page SEO can be considered a technical job, although there’s nothing particularly complicated to learn if you want to carry out the basic techniques of good SEO. It’s about adopting a routine or having a checklist in place that ensures you remember the tasks that benefit your page’s visibility.

Off-page SEO requires a different discipline or skillset from the above, but the desired outcome remains the same.

A dictionary of SEO words, terms and phrases

Jargon sucks

But there’s so much of it about, especially in our industry.

Whether it’s a buzzword, an abbreviation, a portmanteau, a re-appropriated term stolen from another industry or a good old-fashioned acronym, sometimes even a rudimentary search on Google can’t help cut through the crap.

Within the world of digital marketing, there are few areas with as many complicated and obscure terms as SEO.

Here I’ll be presenting a dictionary of as many SEO terms as I feel are relevant and important to a digital marketers’ understanding of this most vital of skills.

I originally wrote this guide last year and it has become somewhat out of date now, so this is a revised and updated version of that previously published post. 

merchandising

SEO: what you need to know about on-page optimization

A few weeks back we published the mammoth (yet easy to digest) SEO Best Practice Guide.

None of this would have been possible had it not been for the expert contributors who shared their knowledge developed from working at the sharp end of search.

Over the next few weeks I’ll be asking some of our contributors for their their thoughts on search. I spoke to Joe Friedlein of Browser Media about on-page optimization…

Seven on-page SEO tips for Baidu

Baidu is often referred to as the Chinese Google, and while its respective dominance in its market is similar to Google’s, this can lead to the misconception that the two search engines differ only in name and region.

This is of course not the case. Baidu is a completely different search engine to Google, with different values and ranking factors.

Read on to find out my seven on-page tips for Baidu SEO, or for more information on this topic download Econsultancy’s Baidu Search Best Practice Guide.

On-page factors become more important for high search rankings in past year: report

Quality content and other on-page factors have become increasingly important for SEO in recent years thanks to Google’s various algorithm updates aimed at cracking down on spammers and sites that offer a poor user experience.

And a new report from Searchmetrics shows just how the influence of on-page SEO has changed in the past 12 months by examining the correlation of various factors with high Google rankings. 

Virtually all criteria – ranging from the image count to Adlinks – have apparently increased in importance, with a site’s word count showing the biggest difference compared to last year.