online ad units

OPA bows bigger, hopefully better, banners

standard online ad banners

The Online Publishers Association (OPA), following closely in the footsteps of the IAB, is hoping to spark a creative revolution of sorts in online display advertising. To that end, a number of the OPA’s high-profile members will introduce three newer, bigger, and more interactive ad units this summer.

The ads are even taking a page from the content side of the online equation: each will feature a forward-to-a-friend button.