online advertisers Bill of Rights

A Bill of Rights for online advertisers?

Harvard Business School professor Ben Edelman has produced some of the most interesting academic research on internet advertising, especially on the subjects of spyware, affiliate marketing fraud and PPC advertising.

But he’s not stopping at research. Yesterday, he published a post titled “Towards a Bill of Rights for Online Advertisers“. In it, he suggests “five specific rights advertisers should demand as they buy online placements“.