online copywriting

Three online copywriting tips supported by research

When you’re writing for the web, there are many, many things to consider. 

To help our readers keep track of many of these considerations, Econsultancy regularly posts helpful tips and reminders about writing high-quality online copy.

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10 common online copywriting mistakes

Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name.

The problem is: anyone can be a writer these days.

A journalist’s guide to SEO

Last week the BBC announced it was to start optimising its headlines in an attempt to gain greater visibility in the search engine results pages, so I thought I’d take a look at journalism and the web.

Five reasons your content is damaging your brand

Although many businesses now recognise the importance of regularly updated content to their search engine optimisation (SEO) efforts, not enough of them understand the importance of quality content.

This is apparent from many of the badly-penned blogs, rubbishy ‘news’
stories and plagiarised or simply stolen articles that the web is
gradually filling up with.
 
Many companies fill their sites with
scraped posts, barely literate articles and keyword-stuffed nonsense in
the hope of attracting Google’s attention, so I wanted to take
a look at just what this sort of behaviour is doing to your brand; how
it’s affecting the customer experience.

Creating competent paid search copy

I was discussing the contents of a client’s paid search adverts recently and discovered to my amazement that my customer did not consider the ad text to be particularly important.

She asserted the adverts were simply functional and that there was such
little space to play with anyway that it did not really matter what the
content was, people would click on it or they would not.

Working words: How to write for SEO

I often fill these pages with rants about what not to do when writing copy for search engine optimisation (SEO) and for a web audience.

However, it struck me recently that I have not spent much time exploring best practice in SEO copywriting and how to ensure your content is as fit for purpose as possible.

I am going to remedy that today. Please comment if you have any questions or additions.