online fashion

The benefits of taking fashion e-tail international

The marked and continuing growth reported by online fashion retailers demonstrates the potential e-tailing holds in times when the high street is suffering. 

The e-commerce industry body IMRG reports that online sales of clothing, shoes and accessories were up by 18% from Dec 2008 – 2009, and that fashion e-tailers were the leaders in the UK online market. 

By taking the notion of online retailing one step further and going international, the opportunities for growth for the retailer are taken to a whole new level.

Q&A: YOOX CEO Federico Marchetti on online fashion

YOOX Group was launched in Italy in 2000, and runs Yoox.com and thecorner.com, as well as providing e-commerce sites for brands such as Diesel and Emporio Armani. 

I’ve been talking to founder and CEO Federico Marchetti about the growth of YOOX, the challenges of selling fashion online, and why great customer service is more important than marketing.. 

Federico Marchetti YOOX

The blurring of online fashion retail and publishing

The link between retail and publishing has always been strong. A product promoted in print sells products that are available online or in store.

Thanks to online, the link is getting stronger, and now the lines are becoming blurred, as retailers become publishers and publishers begin to move into retail.

Five ways for online fashion sites to display products

Online fashion is growing fast, but as Leon Bailey-Green pointed out in our recent interview, just 6% of the UK fashion retail market is selling online.

This means there is still huge potential for getting people to shop for fashion online. One way to do this is to attempt to recreate the in-store experience as closely as possible, and to help shoppers get a feel for clothes without being able to see them close up and try them on.

Here are a few ideas from online fashion sites that are doing this well, though the advice applies equally to other sectors…

Q&A: Leon Bailey-Green on online fashion

Leon Bailey-GreenLeon Bailey-Green works as a consultant to the online fashion industry advising retailers on marketing, partnership and business strategy.

He was also behind the Online Fashion 100, which lists the influencers in the industry, and is launching his agency later this year.

I’ve been talking to Leon about the latest trends in the online fashion sector…