online forms

Eight effective examples of email sign up forms

According to research, 57% of email subscribers spend anywhere between 10-60 minutes browsing marketing emails during the week. But while email marketing remains one of the most effective ways to reach and engage with customers, the problem for most brands is still getting people to sign up in the first place. So, what exactly makes […]

Zurich and Allianz: online form showdown

It’s a case of form and function.

Just as a little road-test, I’m going to check out the functionality of two UK based insurance providers in terms of online user experience.

When getting a quote for car insurance, web forms are very time consuming and require a lot of detail. It is therefore incredibly tempting to go to an aggregator in order to generate multiple quotes instead.

How do companies such as Zurich and Allianz make the journey easier for the potential customer and hopefully dissuade them from going to comparison sites for their quotes?