online forms

Eight effective examples of email sign up forms

According to research, 57% of email subscribers spend anywhere between 10-60 minutes browsing marketing emails during the week. But while email marketing remains one of the most effective ways to reach and engage with customers, the problem for most brands is still getting people to sign up in the first place. So, what exactly makes […]

Zurich and Allianz: online form showdown

It’s a case of form and function.

Just as a little road-test, I’m going to check out the functionality of two UK based insurance providers in terms of online user experience.

When getting a quote for car insurance, web forms are very time consuming and require a lot of detail. It is therefore incredibly tempting to go to an aggregator in order to generate multiple quotes instead.

How do companies such as Zurich and Allianz make the journey easier for the potential customer and hopefully dissuade them from going to comparison sites for their quotes?

Q&A: Luke Wroblewski on Mad Libs and other advances in online forms

Luke Wroblewski has been working on
customer experience design for over a decade. His take on web forms caught our
attention last month
, when he posted some conversion results from a new
(to me) take on forms
. They’re “Mad Libs” style forms, with fill in the blank style fields that encourage
engagement and take some of the guesswork out of consumer interaction with a
website or brand online. You’re likely to see some up on Econsultancy
in the near future.

Wroblewksi is currently chief design
architect at Yahoo! Inc., and publishes Functioning Form, a leading
online publication for digital product design. He’s also a co-founder
and former Board member of the Interaction Design Association (IxDA).
He is also the author of two popular Web design books: Web Form Design
(2008) and Site-Seeing: A Visual Approach to Web Usability (2002). (Econsultancy readers can get a 20% discount on Web Form Design of those if you go here and use this code: MIX.)

caught up with him to talk about some of the common misconceptions and
errors that he encounters in form design, and what can be done about them. 

Site review:

Insurance firm Hiscox relaunched its UK website at the beginning of the month, with the aim of simplifying the company’s online offering.

As well as providing general information about the firm, the Hiscox UK site allows customers to apply for insurance quotes and buy policies online. Providing complex financial products online can be a challenge, so I’ve been seeing how Hiscox performs in this area…

Hiscox homepage