online gaming

How Gala & Mecca Bingo can make it easier for new players

The number of bingo clubs in the UK has dropped from well over 1,000 between the 60s and 80s to just 400 today.

Since the 90s bingo has faced challenges from many directions, not least from launch of The National Lottery in 1994. Today however the greatest pressure facing bingo halls up and down the country is from online gaming.  

As Graham Soult writes in his excellent scrolling article The Fall and Rise of Bingo the success of online bingo has been a double edged sword for the traditional bingo industry.

Established names like Gala and Mecca have managed to offset decline in trade with a new source of revenue and managed to dispel their supposed ‘old-fashioned’ image.

However the popularity of online bingo means that traditional bingo halls are having to compete with hundreds of new online-only operators. Foxy Bingo, The Sun, Sky and even Iceland supermarket. 

Inspired by the above article I’m going to take a look at the online UX of the UK’s most popular bingo sites Mecca and Gala and see how easy and welcoming they are for new users.

Four user experience tips for mobile casinos

Mobile is massive for the gambling industry, and will become ever more important in the coming years. 

According to their respective investor reports, Gala Bingo’s mobile penetration has increased from 18% to 45% in just one year, while mobile gaming now represents 35% of Paddy Power’s and and 27% of William Hill’s online revenues.

For those brands hoping to grab a bigger slice of this mobile gaming growth, user experience is all important, which is where our Improving Mobile Casino Performance report comes in. 

The research, carried out in association with IGT, was based on expert UX reviews across more than a dozen mobile casino sites along with in-depth interviews with mobile casino operators.

Here are four UX tips from the report…