online media

Stats: How online music and video affects Australian media consumption

Our Internet Statistics Compendium has seen another bumper update this month, with an impressive swathe of data focusing on the internet landscape in Australia.

The latest report released by the ARC Centre of Excellence for Creative Industries and Innovation (CCi) gives a comprehensive overview into how the internet has become integral to Australians as a social tool, a shopping platform and an entertainment channel since 2007.

Yet, it is the report’s insight into audio and video trends which are some of the most interesting, with online perhaps not eating into consumption habits of traditional media as much as we might expect. Be sure to check out the Australia and New Zealand edition of our ISC for more from the region.

The death of the digital media agency?

Three fundamental changes to the media business are threatening the current business model for digital media agencies.

These are: the ubiquity of platform technology, the shift back to premium placements as brand budgets return,  and the coming threat from social media. 

Why Real Time Bidding is more important than you think

Getting RTB (real time bidding) right is the key to success for many of the companies in the digital media ecosystem.

This post explores the trends in real time bidding to look for over the next 18 months as systems provide more premium inventory; enable private exchange buying; move beyond display into other digital media types; and provide immediate buying opportunities.

DoubleClick’s new benchmark report on online advertising is good – but it could have been great

Last week DoubleClick launched its 2008
Year in Review Benchmarks
, an impressive piece of work looking at the
performance of online advertising primarily in the US market.

The data was
collected throughout 2008 and covers “hundreds of advertisers, thousands of
campaigns, and tens of billions of ad impressions.”

However, it could have been so much more useful to the UK online advertising industry.

Digital distribution might pay your phone bill: filmmaker

The future of media may be the internet, but that doesn’t mean that digital distribution’s present financial reality is stealing the show.

The recent rift between YouTube and the PRS in the UK highlights an uncomfortable fact: online distribution doesn’t quite rake it in like the offline distribution. Services like YouTube simply aren’t willing to pay as much for distribution rights as rights holders are accustomed to because these services aren’t generating a whole lot of revenue themselves.