online reputation management

What makes a good community manager?

The explosion of social has been tremendous. Facebook is closing in on one billion active users, while Twitter approaches 200m, not to mention fast-emerging platforms like Google+, Instagram and Pinterest.

Social networking is the most popular online activity making up 19% of all online time, or nearly one of every five minutes, up from only 6% in 2007.

Why brands should consider outsourcing their community management

Community management and whether or not it should be outsourced to agencies has been a point of discussion ever since brands started dipping their toes in the social media pool. 

We expect this debate to continue as the social channels mature, but here are three reasons why this role in the marketing mix sits better outside of the organisation.