Online Retailers

Report - Digital Transformation in the Financial Services and Insurance Sector Webinar

Why dynamic pricing is a must for ecommerce retailers

Dynamic pricing is a pricing strategy in which prices change in response to real-time supply and demand.

While this isn’t a brand new pricing strategy, (American Airlines first introduced it in the early 80’s) it is currently taking ecommerce by storm.

Dynamic pricing allows retailers to remain competitive with 24/7 price monitoring and changes, boosting profits by 25% on average.

Did Christmas save retail?

In this post, I’ll look at Christmas e-tailing and the likely trends over the next 12 months.

Retailers must look towards implementing digital strategies into their traditional bricks and mortar approach if they want to capitlise on the potential growth opportunities online and mobile can provide.