online satisfaction

Price and range of products among main benefits of Christmas shopping online: report

Christmas shopping can be a painful experience, particularly when you find yourself in a busy shopping centre on a Saturday afternoon facing huge crowds and massive queues.  

So it probably comes as no surprise to hear that levels of satisfaction with online shopping improve slightly during the festive season, while the opposite is true for the in-store experience.

A survey by eDigitalResearch found that a quarter (25%) of shoppers feel that online shopping experiences improve at Christmas, while 42% of respondents stated that their overall in-store experience deteriorated at this time of year.

Improved satisfaction is mainly down to the lack of queues (53%), but price (51%) and the range of products available online (51%) are also seen as key benefits of ecommerce.