Online privacy and security has always been a concern for internet users and the issue has gained further prominence in the past year due to revelations about governments spying on their citizens.
A new survey shows the scale of the mistrust, as nine out of ten (89%) British internet users admitted to being worried about online privacy.
The results from the TRUSTe research have remained consistent for the past three years, suggesting that the ecommerce industry hasn’t been able to allay fears about online security.
More than a third of respondents in the survey said that they are ‘frequently’ or ‘always’ worried about their online privacy.
For details of similar surveys into online privacy, download the Econsultancy Internet Statistics Compendium.