online spending

Etailers! Focus now on customer experience for Christmas 2011

When it comes to Christmas shopping, there
really is no time to rest for retailers. Christmas 2010 might be done and
dusted, but now is the time to sit down, look at what went well, what didn’t,
and fine tune strategies for 2011.

E-commerce figures for Christmas 2010 are heartening for the beleaguered retail sector. Tealeaf research found 44% of UK shoppers increased the amount of online shopping they did this Christmas.