online video ads

The new rules of online video advertising

TV advertising budgets are slowly moving online. Even so, online video advertising represents about 3% of TV budgets.

In 10 years the figures will look different. Perhaps 25% or 30%. Or perhaps TV will change significantly.

Recent developments in online video advertising include richer formats, such as interactive ecommerce catalogues, games, dynamic location-based ads, social integration.

With change occurring in the market, it feels like a good time to re-assess online video advertising. Aside from recommending our formidable Online Video Best Practice Guide, I thought I’d write some rules for online video ads of the future.

Major tip of the hat here, as these ideas are partly taken from Pierre Chappaz, Founder and CEO of Ebuzzing, and a talk he gave at December 2013’s Le Web.