online video advertising

Online video is more than just views and clicks

There’s a bit of a culture clash when it comes to online video advertising. The traditionally creativity-driven TV advertising industry seems tempered by the conservatism derived from the click-through culture of the online advertising industry.

Are web users ready for the :30 spot?

tv commercial

A new company wants to bring a not-so-innovative format to online advertising:a “deliberately interruptive” :30 ad spot — just like the ones you get on your TV.

ShortTail Media plans to beta
test its Digital 30 (D30) ad this summer, a full-screen interstitial that will run :30 and :15 second spots.

Mediaweek reports David Payne, former head of CNN.com, founded ShortTail and has been busy meeting with top-tier publishers to convince them to sign on for tests. Reuters has reportedly committed,  while MSNBC.com and
Weather.com are giving the proposal some serious thought.

Era of branded video entertainment dawns

If 2008 was the year when everything was coming up ad networks, 2009 may well be the year of branded video entertainment.

Interactive channels are rapidly closing the purchase influence gap between TV and Web-based forms of advertising and marketing, while meanwhile the small screen is assuming more or less equal precendence with the boob tube. (Just consider the number of people who wached the inauguration of Barack Obama online this week.)