Excitement prior to the start of the Brazilian World Cup is reaching fever… I can’t do it. I’ll start again.
Before the Brazilian World Cup kicks… Aggh, I did it again!
There’s all to play for when it comes to brands making an impact on the field before the whistle has even blown… I feel so unclean.
There’s something about football that brings out my inner cliche-loving hack. Maybe it’s because I’m subconsciously over-compensating due to a debilitating lack of football knowledge.
Maybe I should just embrace it.
Here for your entertainment are the most shared branded videos for the World Cup 2014 so far, according to the good folks at Unruly, replete with the laziest football cliches I can think of.
One of the most interesting current trend you’ll notice is how non-sponsors such as Nike and Samsung are completely dominating the chart, whereas official sponsors like Adidas, Sony and Hyundai have been left on the bench there or thereabouts.
For more pre-match analysis, see my fellow pundit Ben Davis’s post World Cup 2014: what should we expect from brands?