Online advertising has suffered less during the recession than traditional ad products, but many advertisers still think online ad inventory falls short in one key area: brand building.
And while print ads may never perform as well as they once did, television advertising has been surprisingly buoyant as digital has grown. In fact, The Economist recently called television “The Great Survivor.” As traditional media formats struggle to stay afloat, digital video is seen by many as a strong way to connect with consumers, and video ads are popping up online with increasing frequency. But can video save display ads from obscurity and present the key to brand building online? That’s not clear yet.