Online-only ‘department stores’ have a big job in terms of SEO, thanks to large product ranges, the size of the sites and the number of brands contained therein.
So how well are they doing? Are they getting the basics right?
With help from 4Ps Marketing SEO Manager Ruth Attwood, I have some insight into the on-site SEO strategies of four major ‘department store’ websites: ASOS, Boohoo.com, MyWardrobe, and Net A Porter.
As we can see from the example of ASOS, doing the basics well can produce excellent results, and give brands a real advantage over competitors.