Open Graph

The three types of social structured data and why you need them

Social structured data and rich snippets are powerful tools for attracting extra attention and clicks when your content is shared or appears in search results.

For the uninitiated, social structured data is essentially the annotations that appear when a link is shared across social networks. It gives a summary of the information so the user knows what they’re letting themselves in for.

It’s a topic we’ve covered before in posts looking at the value of rich snippets and how ‘rel=author’ impacts SEO.

And at Brighton SEO Firecask co-founder Alex Moss gave an insightful talk on the importance of using social structured data and how to implement it.

Customers won’t ‘like’ you unless they like the value you offer in return

malibuWith two thirds of adults now connected to at least one Social Media platform, its rise over the past few years has been staggering.

It’s hardly surprising therefore, that companies have followed consumers on to these social platforms in an attempt to engage with them and get noticed.

What is surprising however, is that some brands don’t seem to have put much thought into their social engagement strategy; they’re more about being social for social’s sake, rather than being social by design and really understanding what it is they want to achieve by connecting with existing and prospective customers via Social Media.

Five fashion brands boosting traffic with Facebook apps

Pinterest’s rise from niche website to social powerhouse has been built largely on the back of fashion and lifestyle users.

And we’ve seen a few case studies recently that suggest Pinterest users are worth more to e-commerce sites than visitors from Twitter or Facebook.

Perhaps to reassert its authority as the number one social network, Facebook has released stats to show that its platform is just as popular with “shopaholics and fashionistas.”

A developer blog post by Austin Haugen flags up five examples of fashion brands that have increased traffic and mobile installs through the use of Open Graph apps.

Yahoo treads lightly in social with Open Graph integration

Last week, Yahoo brought together a panel led by Patrick Albano, VP Sales of Social, Mobile and Innovation, to talk about how Yahoo is using its own content across social media.

The panel focused on the integration of Facebook’s Open Graph into their home page and the use of Social Bar, a tool that allows advertisers to ask consumers questions through the ads themselves.

Facebook to roll out timeline to brands and verify high profile accounts

Facebook’s oft-derided timeline format will soon be rolled out to brand pages in an effort to introduce a more consistent look to the site.

AdAge reports that the new brand pages will be launched in beta with a handful of partners and then be released to additional marketers in stages.

Presumably Facebook has a longer-term plan for creating revenue out of this, but initially the move will cause a headache for businesses that have spent a lot of time (and money) creating their existing pages.

Facebook tests new action ads using Open Graph

Facebook is trialling new Sponsored Story ads that promote content using new user actions, such as watching a movie or listening to a song.

It is the latest development in Facebook’s ad platform using Open Graph actions that allow brands to use new verbs to describe what a user is doing beyond just ‘liking’ a product or service.

In the test advertisers can pay to promote stories about a user reading an article or listening to a song even if they do not own the app in which the action was taken.

Facebook launches 60 new timeline apps

Facebook has launched new timeline apps through Open Graph, offering users another way of sharing what they are doing with friends.

As part of the announcement last night it launched 60 new apps from brands such as Ticketmaster, Pinterest and TripAdvisor.