Email remains one of the most effective and versatile channels available to marketers.
One of its main strengths is the variety of goals that can be achieved through email, including sales, customer service or aftersales.
Each different campaign may have slightly different KPIs, but there are some that are universally applicable.
Here I’ll summarise some of the most important email KPIs that marketers need to be aware of – it’s for beginners, so experts should already be well versed in all of these.
And for further information on how to get more from your email campaigns, download Econsultancy’s Email Marketing Census Report 2014.