open rates

Email marketing: what makes people unsubscribe?

The start of the New Year always sees a raft of unsubscribes terrorize email marketers around the globe, as users attempt to clear the slate for the year ahead.

But what kinds of emails avoid the annual cull? 

Email app ‘Unroll.me’ recently published a revealing list of popular unsubscribes from 2013. Let’s see which emails are worth having and who’s just spamming…

What you can learn from the success of spam email

When discussing spam emails, there’s an inconvenient truth that often gets ignored: email spam is still so prevalent because it works.

Yes, those horrible emails ridden with poor grammar and spelling errors, pitching everything from get rich quick schemes to ‘performance enhancing drugs‘, are effective sales tools for the product peddlers behind them.

Email Marketing is the Cinderella of digital

There’s so much buzz about social media, web 2.0, online PR, Twitter and Facebook at the moment that it’s easy to overlook how powerful Email Marketing can be. Which is surprising when you
realise that for many of your customers email is still the primary
communication tool they use when online.

And judging from the record turn-out we had for the Econsultancy
session I ran
, I thought it would be useful to share 10 top tips for
improving your email campaigns….