Google likes surprising the world of email marketing. Priority inbox, google tabs and now the latest innovation to rock the world of email ‘enabling images’.
Gmail, like many email providers, disables images by default to ‘protect’ users from potential harm. This creates an extra step for the user, in that they are required to ‘enable images’ to see the email in its full beauty.
Gmail have now decided to enable images by default, and to protect their users, they are going to be serving the images from Gmail servers.
That’s ok isn’t it? Then why is the world of email marketing going into meltdown over the subject?