Thanks to the internet, it’s never been easier for consumers to share their thoughts and opinions about products and services. That has spurred the creation of an entire online reviews ecoystem.
Popular reviews sites like Yelp, which is planning to go public, can literally make or break a business. Earn favorable reviews and a steady stream of eager new customers could be coming through the door. Earn poor reviews and attracting customers can become a difficult task, although there’s some evidence that negative customer reviews aren’t as bad as thought.