opens

Over half of opened emails deleted within two seconds: study

You never get a second chance to make a good first impression. And when
it comes to email, you only have a couple of seconds to make a good
impression.

That’s according to Litmus, a provider of email marketing and analytics
solutions. Using its Email Analytics service, it looked at “4 million
opens across hundreds of different email campaigns
” and what it found
should both frighten and encourage email marketers.