We love brands, right? We marvel at the most successful, and feel genuine sorrow for previously loved brands that disappear.
The life of any company founded today is shortening as time goes on. Brands have disappeared, and will continue to do so, for many different reasons.
A company can seriously jeopardise its future by taking its eye off the ball for less than a year. Agile methodology is becoming more and more important, as power is wrested away from old-school, bean-counting management.
This post presents some lost brands, some soon to be lost, and asks the question ‘why exactly?’