opt out

10 rules for getting email unsubscribes right

People will unsubscribe from your email list – maybe 25% or more – accept it. Don’t fight it. If they want to leave, it’s probably your fault.

The penalties for making it hard to unsubscribe include damaging customer relations and brand reputation, getting reported to the authorities, receiving fines, but most likely and perhaps most dangerous of all – being marked as SPAM (unsolicited mail) by recipients.

Please don’t go! The art of the email opt out

Recently marketers and consumers alike have been enjoying the creative element behind Groupon’s unsubscribe campaign ‘Punish Derrick’.

If you click on the unsubscribe link, it then it leads you to a page which enables you to punish the person who has been sending you your emails, Derrick.

Punish Derrick 11

Will opt-out threaten Google Analytics?

Google Analytics is one of the most popular analytics services for online publishers, especially smaller publishers. And for good reason: it has most of what the average publisher needs, and it’s free.

But Google Analytics is offered, of course, by Google, and Google is no stranger to privacy complaints. That means that Google often has to look for ways to prove to the world that it cares about privacy. One way it’s planning to ‘protect’ user privacy: allowing internet users to opt out of being tracked by Google Analytics.

O2’s major mobile marketing spamfail

It’s been that time of year again, the season of goodwill and a time for giving, for caring, for understanding, and for tolerance. And for receiving…

So what did you get for Christmas? If, like me, you’re an O2 customer, then you will have received lots of text messages pimping out its ’12 Days of Christmas’ iTunes-related marketing campaign. 

Unfortunately, you’ll have received these messages whether you wanted them or not.