We all know the life of a marketer has become significantly more stressful over recent years.
Unsurprisingly, 78% of marketers feel that their job is more stressful compared to five years ago.
Data-driven marketing and customer experience are two of the most prominent trends in digital right now.
So how are they intertwined and how can the former be used to improve the latter?
The difference between success and failure is often in the details.
This is why the virtues of testing and optimizing are continually extolled on platforms which claim to promote best practice.
The average conversion rate in Adobe’s Digital Optimization survey is 2.6%. However, 20% of companies have a conversion rate greater than 4.5%.
So what is the secret behind the success of this 20%? What can other companies learn from this approach?
Let’s delve into the results, based on a global survey of 1,000 marketers and supported by Econsultancy.
How would you like to receive a free personalised copy of the Adobe 2014 Digital Marketing Optimization Survey Report?
The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy.
In order to receive your free copy all you have to do is complete the survey by clicking on this link.
Once you have completed the Digital Marketing Optimization Survey you’ll get a personalized report that shows how you score against the major industry benchmarks and what you can do to get ahead.
It was a great year for ecommerce and all signs point to an even bigger, even better year come January 1. What’s on the docket? Plenty.
Building on the success of the last 12 months, 2014 will likely signal a comprehensive integration of mobile with traditional brick-and-mortar along with a boom in gamification, personalization and more comprehensive and accessible methods to test and track.
It’s time to raise a glass to what’s going to be a game-changing year.
Have you noticed that people take their smartphones everywhere? Try to have a conversation with your closest friends, and more likely than not, you will lose them at some point during the conversation, to their smartphone.
How does this behavior impact retailers? Well, for one thing, it has changed the way shoppers shop. As the Harvard Business Review reports, “Consumers no longer go shopping, they always are shopping”.
The Adobe 2013 Mobile Consumer Survey found that, approximately six out of seven mobile shoppers will use a smartphone to shop in 2013.
How is this perpetual state of shopping impacting retailers? And more importantly, how can retailers use mobile to drive sales and improve their bottom line?
Here are some of the most interesting digital marketing stats we’ve seen this week.
Stats include UK adspend, barriers to optimization, the digital jobs market, social logins in ecommerce, mobile adspend and the increasing amount of time spent online by US consumers.
For more digital marketing stats, check out our Internet Statistics Compendium.
Since we’re working mainly with e-commerce businesses, we compiled a list of the key steps they can, and do, take to optimize online sales.
If you’re hoping to cash in on the tablet and smartphone revolution, there’s good news and bad news. The good news: internet usage on tablet and smartphone devices continues to surge, creating significant new opportunities in the process. The bad news: expectations are high.
Whether you have a dedicated mobile site or have invested in a responsive design, consumers expect your website to load within seconds on their tablets and smartphones. If it doesn’t, you just might have to kiss a sale goodbye.
Your website could be a visually-stunning conversion machine, but its appearance and functionality won’t matter much if it takes too long to load. That’s because web users are increasingly impatient and their impatience is likely to continue to grow as tablet and mobile web usage skyrockets.
Unfortunately, the list of things that can cause users to flee a website is long, and in many instances, any one of them can be enough to turn a new customer into a lost opportunity.