optimization

How well are you optimizing your digital and ecommerce activities?

How would you like to receive a free personalised copy of the Adobe 2014 Digital Marketing Optimization Survey Report?

The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy.

In order to receive your free copy all you have to do is complete the survey by clicking on this link.

Once you have completed the Digital Marketing Optimization Survey you’ll get a personalized report that shows how you score against the major industry benchmarks and what you can do to get ahead.

2014 will be all-access and all about satisfying consumer cravings

It was a great year for ecommerce and all signs point to an even bigger, even better year come January 1. What’s on the docket? Plenty.

Building on the success of the last 12 months, 2014 will likely signal a comprehensive integration of mobile with traditional brick-and-mortar along with a boom in gamification, personalization and more comprehensive and accessible methods to test and track.

It’s time to raise a glass to what’s going to be a game-changing year.

How can retailers use mobile to drive sales and improve their bottom line?

Have you noticed that people take their smartphones everywhere? Try to have a conversation with your closest friends, and more likely than not, you will lose them at some point during the conversation, to their smartphone.

How does this behavior impact retailers? Well, for one thing, it has changed the way shoppers shop. As the Harvard Business Review reports, “Consumers no longer go shopping, they always are shopping”.

The Adobe 2013 Mobile Consumer Survey found that, approximately six out of seven mobile shoppers will use a smartphone to shop in 2013.

How is this perpetual state of shopping impacting retailers? And more importantly, how can retailers use mobile to drive sales and improve their bottom line?

15 awesome mobile website performance optimization slideshows

If you’re hoping to cash in on the tablet and smartphone revolution, there’s good news and bad news. The good news: internet usage on tablet and smartphone devices continues to surge, creating significant new opportunities in the process. The bad news: expectations are high.

Whether you have a dedicated mobile site or have invested in a responsive design, consumers expect your website to load within seconds on their tablets and smartphones. If it doesn’t, you just might have to kiss a sale goodbye.

20 things that could be slowing your website down

Your website could be a visually-stunning conversion machine, but its appearance and functionality won’t matter much if it takes too long to load. That’s because web users are increasingly impatient and their impatience is likely to continue to grow as tablet and mobile web usage skyrockets.

Unfortunately, the list of things that can cause users to flee a website is long, and in many instances, any one of them can be enough to turn a new customer into a lost opportunity.