Most brands tend to focus on their products and services when they use social media.
People, on the other hand, use social media to build and maintain connections – to chat to friends, family and to other people.
They might visit a branded Facebook page to discover more about that company, or enter a competition occasionally, but if you want them to stick around, there has to be a bigger motivation than seeing how the brand is going to link its product to the latest sporting event.
People want to connect with people, and with stories. This is where the entertainment industry comes into its element.
While it’s true that most brands aren’t going to have the frenzy of interest around them that a major TV show does, there are things that businesses can learn from entertainment brands on social media.