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Euro 2016 digital campaigns: So far, so uninspiring

Another tiring maelstrom of tournament advertising is upon us.

Sport transfixes in a way that pretty much no other (broadcastable) activity does, and therefore brands know that Euro 2016 offers value for money.

TV, footballers and creative that travels/translates well is the advertising order of the day, with honourable mention for the role of Twitter and Facebook.

Q&A: Eric Mellet on the sales organization of the future

Eric Mellet is co-author of a new report published by Econsultancy entitled The Sales Organization of the Future.

The report, which is free to registered Econsultancy users, explores how product-oriented companies need to evolve into value-added services organizations to meet the changing expectations of customers in a business environment which is fundamentally changing. 

I asked Eric about brands leading the way in innovative sales.

Will Tizen give Android a run for its money?

Ask folks about mobile operating systems and most will probably tell you that it’s a two-horse race: Apple’s iOS versus Google’s Android.

The mobile OS landscape isn’t this way because other companies haven’t tried.

Microsoft has done some interesting things with Windows Phone, and Palm’s webOS looked pretty darn promising when it launched.

29% of UK smartphone owners have made a purchase using the mobile web

A new survey has found that the use of m-commerce has remained relatively stable in the past 12 months, suggesting that it’s failing to catch on with consumers.

Orange’s Exposure report found that 29% of smartphone owners had purchased an item using the mobile web in the past six months, compared to 24% in 2011.

This is despite the fact that smartphone ownership has increased from 41% to 49%, which you would think meant that people are becoming more comfortable with the technology.

A previous survey from Webcredible found that security concerns are one of the main barriers to m-commerce, and Orange’s survey seems to back that up.