Orbitz

Three game mechanics you should borrow from Candy Crush

Game mechanics are the building blocks of a successful gamification strategy.

These elements make the experience engaging and fun for the consumer. Points, badges and leaderboards are the go-to mechanics marketers often use to make their programs more engaging, but the mechanics marketers can tap go beyond PBLs (as they’re called among game designers). 

Candy Crush, the social game that is more popular than every other game on Facebook, uses a long list of mechanics to create motivating and addictive experience for the user.

And there are a number of lessons marketers can learn from the torrid success of Candy Crush.

Google’s travel ambitions take flight with ITA purchase

Vertical search is already a big focus in the search
market, and Google has its sights set on the skies. And we’re not talking about the infamous Google party plane.

Yesterday, Google announced that it is buying flight information
software company ITA Software for $700m in cash. ITA Software’s technology is widely used by airlines and online travel
destinations, and “effortlessly searches – at a billion combinations
per query – fares, schedules, and availability.” That’s why Google was
willing to pay big bucks for ITA’s technology, which it hopes will
enable it to help passengers, airlines and online travel agencies find
flights and fares more efficiently.