Orbitz

Three game mechanics you should borrow from Candy Crush

Game mechanics are the building blocks of a successful gamification strategy.

These elements make the experience engaging and fun for the consumer. Points, badges and leaderboards are the go-to mechanics marketers often use to make their programs more engaging, but the mechanics marketers can tap go beyond PBLs (as they’re called among game designers). 

Candy Crush, the social game that is more popular than every other game on Facebook, uses a long list of mechanics to create motivating and addictive experience for the user.

And there are a number of lessons marketers can learn from the torrid success of Candy Crush.

Own a Mac? Now you can pay more for your hotel

The next time you need to find a hotel room, you might want to keep a PC handy. At least if your search takes you to Orbitz.

The reason? The popular travel service is experimenting with displaying costlier lodging options to Mac users.