organisational structure

Organisational structures

The six types of marketing org structure

How should a modern marketing department be structured?

This is a bit of a rhetorical question, partly because there is no one-size-fits-all answer (hang in there, there will be some actual, proper content in this article) and partly because Econsultancy has already made a decent fist of answering this question (but you’ll have to subscribe to download our truly excellent and detailed new report, A Guide to the Modern Marketing Model and Organisational Structures).

The future of content is marketplaces, not AI

Content generation is increasingly being undertaken using management platforms and dispersed teams of freelancers, rather than traditional fixed role, in-house teams.

This trend is evident in a burgeoning gig economy and a rise in technology companies providing HR and content platforms. Over and above AI, these content marketplaces represent the future of content creation.

Hive: A startup culture in a corporate behemoth

The team at Hive have an interesting story to tell.

Iterating a new product in a nascent part of an old industry, doing this within an enormous organisation like British Gas, while maintaining an independent, startup culture.

There’s a lesson in there for anybody.

Here’s what I learnt about Hive by listening to Tom Guy, product and commercial director, at #canvasconf, organised by 383.

Five common mistakes when writing a digital job description

Staying on top of changing digital job descriptions is difficult for HR and senior managers.

That’s why Econsultancy has put together a raft of digital job description templates for junior and senior roles in digital that you can adapt to your needs.

But what are the mistakes you want to avoid? Here are five that can attract the wrong candidates, damage your brand or compromise your interviews.