Our Mobile Planet

Google: a third of people use the mobile web every day

Almost two-thirds of UK smartphone owners (59%) access the mobile internet everyday, according to stats published on Google’s ‘Our Mobile Planet‘ site.

With smartphone penetration now at 51%, this equates to more than a third of the total UK population using the mobile web on a daily basis.

Google’s industry leader for technology and hardware Simon Morgan used a speech at IAB Mobile Engage to highlight statistics that show the growing importance of mobile for marketing.