outage

Five tools to take real-time offline

It’s fitting that today is No Email Day since we all had a bit of practice after Monday’s Gmail outages and yesterday’s brief Facebook blip.  Several audible gasps were heard throughout Econsultancy’s offices and it serves as a reminder that today’s marketing and digital media culture is obsessed with being ‘always on.’ 

I was happy to keep plugging away in the browser on my email pitching for Econsultancy’s latest best practice guide because I have installed Gmail Offline, but how many people are aware of its Chrome extension? This got me thinking of the other tricks and tools I use when not connected to stay productive.

How ‘Mega Monday’ turned sour for Ebuyer.com

While many online retailers will be counting the profits from increased sales on ‘Mega Monday’ there is a sobering lesson on how not to run a discount promotion from Ebuyer.com.

The electronics retailer joined the discount trend by offering a range of sale items for just £1, including laptops and PCs. However, the website couldn’t handle the extra traffic that this offer generated.