A refresher for anyone who has heard this phrase and either forgot the difference between them or who never knew the difference in the first place.
That includes myself and also a colleague who leaned over to me last week and said “you know what you should write a beginner’s guide to? Paid, earned and owned media.”
So unlike when I DJ at friends’ weddings and Bar Mitzvahs, I happily took his request and obliged.
Here’s a quick guide to paid, earned and owned media…