Oxford Street

What is the state of digital retail in London?

How is the world’s shopping capital using mobile and digital experiences to engage customers in-store?

I’ve previously written about window displays on Regent Street, but that was a scanty survey. Eccomplished has released some more in-depth research into select stores on Oxford Street and Regent Street in London.

Factors such as signage, interactive media, WiFi, mobile interaction and store layout were surveyed in 40 leading retail outlets by a team of researchers.

Shoppers were also canvassed with the aim of ascertaining whether or not digital in-store offers brands the opportunity to stand out. So, how well are stores implementing technology and is there a gap between best practice and reality?

West End retailers slow to adopt in-store technology: stats

Retailers in London’s Oxford Street and Regent Street have been relatively slow to emply digital technology to improve the in-store experience for customers, so says a new study.

Tech provider Omnico has carried out a survey more than 90 retailers for uses of 17 different technologies, including reserve and collect, wi-fi, kiosks, iPads and more. 

The retailers studied are using an average of two technologies, while 30% of retailers don’t use any at all. 

Web technology has a big part to play in the future of the high street, so who’s using what? 

Does Plan UK’s facial recognition ad have any benefits beyond PR?

Non-profit organisation Plan UK has installed a digital billboard on London’s Oxford Street which only displays its full content to women.

Plan’s ‘Because I am A Girl’ campaign aims to raise awareness of the issues faced by world’s poorest women, and prevents men from viewing the content to mirror the fact that girls “are denied choices and opportunities on a daily basis due to poverty and discrimination.”