How many box openings does it take to create a box that is a consummate joy to open?
While this sounds like a daunting brain teaser, Apple answers it concretely through usability testing.
Only a select few of Apple’s packaging designers have the mundane privilege of opening hundreds of prototype boxes in a secretive packaging room at their headquarters.
This probably doesn’t surprise you, if you bought an Apple product in the past decade.
Opening the box to your first iPad or MacBook Air might have been an indelible, memorable experience, one in which you couldn’t contain your excitement and surprise as you unraveled the packaging, piece-by-piece.
If your experience was similar to mine, opening the Apple package was probably so delightful that you may have ironically struggled with the idea of parting ways with the box!