Back in January Google wrote about the importance of the amount of visible content on a page once you click on a search result. Nobody likes having to scroll down just to be able to see the content you visited the page to see.
Google said: “As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change.
“If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience.”
Hell yeah, we thought. Enough with these sites that bombard visitors with ads and other above the fold rubbish.
Google added: “Such sites may not rank as highly going forward.”
As such, it is somewhat of an irony to look at Google’s own web pages, specifically those for high value search queries.